De Beers London has partnered with GemFair to launch a groundbreaking jewelry collection featuring ethically sourced artisanal diamonds, marking a significant development in the luxury jewelry world for 2026. This collaboration brings diamonds mined through small-scale artisanal operations into the high-end jewelry market, offering full traceability from extraction site to final piece.
GemFair’s initiative focuses on formalizing and improving conditions for artisanal miners, providing fair value purchasing, training, and market access. By integrating these ethically sourced diamonds into De Beers’ designs, the new collection tells a deeper story of craftsmanship, responsibility, and social impact.
Each piece in the collection combines both rough and polished diamonds, creating a unique aesthetic that connects the wearer to the stone’s journey — from its origins in natural riverbeds to its refined transformation into jewelry. The collection underscores De Beers’ commitment to sustainability and transparency, aligning luxury with purpose.
Emmanuelle Nodale, CEO of De Beers London, stated that this launch reflects the brand’s vision of transforming rarity into responsibility, offering clients not only exquisite design but also a meaningful connection to the source of their jewels.